AI and Marketing
With the dawn of AI, a wave of AI agents has gained traction in marketing, especially in SEO.
Recent studies show that nearly 40% of our top-ranking Google articles are AI-assisted. Fully generated content makes up 61% of this mix. I think it would be a safe to assume that days when cranking content without help of AI are long gone.
Semrush did a study and shared in this article
- 67% of small businesses already use AI for content and SEO.
- 68% increased their ROI on marketing.
- 65% of companies achieve better SEO results thanks to AI.
This shows that small businesses use AI for content and SEO. It highlights a shift in marketing approaches. AI levels the playing field for smaller companies with limited resources. It lets them compete with larger firms by automating tasks like keyword research and content optimization. However, while AI can streamline processes, it present’s challanges. For example, AI-generated content needs human checks. This ensures it aligns with the brand voice, maintains factual accuracy, and possesses sufficient originality to satisfy search engines. Striking the right balance between automation and human creativity is key to maximizing the benefits of AI in marketing. Also less experienced content writes might spend more time trying to come up with quality article with AI rather then writing the content themselves and augmenting it with a help from AI.
Looking ahead, the role of AI in marketing is only set to expand. Emerging technologies like natural language processing (NLP) and machine learning are paving the way for more advanced applications, such as AI-driven video marketing and voice search optimization.
As someone who’s fascinated by how AI is transforming the marketing landscape, I’m working on building AI-powered marketing agent. On the first iterration it’s going to be more focused on a optimising and creating performant marketing copy with SEO focus at first.
Stay tuned for a tool that combines cutting-edge AI capabilities with practical, user-friendly features, empowering marketers in unprecedented ways.